You’ve no doubt read or heard about how traditional
gardening is ever changing, and what we in the industry
can do about it. When you consider our lifestyles
have undergone a major transition over a few short
decades, it’s important to be able to respond to those
changes by continuing to offer new and different programs
that will keep consumer interest in plants and
Consider the following information that has come
from industry market research:
• The main reason why consumers garden is to add
beauty to their home and enjoyment to their life.
• The main reason why consumers don’t garden
more is lack of time.
• Women purchase more than 80 percent of all retail
goods in the United States. They dominate as
consumers in purchasing horticultural products.
• They are less prone to shop for themselves and
are more motivated to buy for others. They like to
shop for gifts more than anything else.
• 87 percent of consumers surveyed said they
would be more likely to shop at a store that
provided gardening ideas and backyard projects.
How can we react to these trends? With consumers
more inclined to purchase finished products than ever
before, consider adding ‘Lifestyle’ plants to your product
line. These are decorative items that are ‘ready to
go’, complete with finished plants in stylish decorative
pots and plant care information. Lifestyle plants can
be used inside in both home and office, and are also
suitable for outdoor living areas such as porches,
decks and patios. Research has found that consumers
gravitate to this kind of complete package where the
plant lasts for at least 21 days, after which they replace
it with a fresh new plant and pot.
Here some ideas of how you can incorporate Lifestyle plants into your product offering.
OFFER traditional pot crops such as Primula in stylish
decorative pots, and watch them sail out the door!
BE CREATIVE! Don’t be shy about adding some
additional accessories to create an artistic effect.
CONSIDER arranging a combination of different types of plants and containers in your retail area for maximum decorating effect.
ORNAMENTAL PEPPERS are unusual, and add an
attractive burst of color that can be used to decorate home
or patio tables or office desks.
SHADE LOVING Coleus is highly suitable for indoor
decorating. Kong Mosaic represents a more
unusual form of Coleus, but even the more traditional types
such as the Wizard and Rainbow varieties are also work well.