As consumers become more accustomed to cooking with fresh herbs, new marketing possibilities are opening for direct market growers. Offer bunches of fresh basil alongside tomatoes, or pair dill with cucumbers or new potatoes. Provide simple recipes and storage tips, especially for less common herbs, to help customers feel more comfortable taking fresh herbs home. Most freshly cut herbs thrive when kept refrigerated and in water, like cut flowers. Basil, however, should be kept at room temperature. Maintain adequate moisture around leaves to prevent wilting; small plastic clam-shell containers or plastic bags work nicely.
